Goals: To create an add on app as a member benefit to the AARP site
Problem: Baby Boomers don't currently have a digital solution to store and access their important documents safely and securely
Solution: To create an app that can be used on an iPhone or tablet that allows users to digitize all their important documents and have them be accessible to loved ones
We created a waterfall spreadsheet that allowed us to take ownership of specific parts of the project and complete them in a timely manner. This was extremely helpful in keeping the project on track to complete in 2 weeks.
We researched the Baby Boomer generation to help determine their behaviors and needs:
- In less than 5 years 50% of the population will be over 50
- They will control 70% of the nation's disposable income
- As they become increasingly social media savvy, they'll be able to put their money towards whatever is trending
- As a result, they may become the key to success for many brands
We needed to understand certain necessities for this aging generation:
- Design with simplicity and usability in mind
- Eliminate ambiguity
- Integrate instructions whenever possible
What are they currently using for this process?
We decided to do a survey to further understand the possible needs for our product:
The survey findings confirmed a need for a storage solution for important documents. Moreover, it confirmed that the demographic was indeed tech savvy and familiar with cloud storage solutions. This reinforced our hypothesis that if boomers found our product pleasant and intuitive, they would be inclined to use it.
Those surveyed tended to use technology frequently in their day-to-day lives. However, although they appreciate technological solutions, they are wary of the privacy issues involved.
- When it comes to online storage of important documents, they insist on security
- When it comes to mobile apps, overall, they appreciate products that mimic products they are familiar with
- They prefer products that are easy to read and interact with
We created an Affinity Map to organize and group all the ideas we had. This helped us begin to create our Information Architecture for the app.
Next we took a look at the competition and discovered that most websites and apps were not really catering to the Baby Boomer's need for security, instructions and usability. Most sites had a confusing and convoluted uploading process. We took the opportunity to learn best practices when it came to navigation and adding files. We liked the scanning feature offered by some apps and decided to incorporate that into our own app.
We created a Persona and a Scenario for our MVP
Design and Testing
We created a concept map, a user flow, and a site map for our MVP
Sketches and Wireframing
Clickable Prototype Testing
We tested our prototype with our classmates
Changes based on testing
Throughout our design and testing process we were constantly going back to the drawing board to make edits based on the feedback we were receiving.
- Develop iPad and Desktop versions
- Further testing with our key demographic
- Build out and test "designating other users" feature
- Partner with AARP to test placement on their site